Gaining another new customer might feel like a win, but that first purchase isn’t a signal to ease off the marketing. If anything, it’s the most pivotal point in your customer retention lifecycle.
Treat Purchasers Like Royalty
Consider this: Previous purchasers are as much as 14X more likely to purchase from you than a new customer. Getting a new customer in the door opens an incredible window of opportunity, if you have a strong post-purchase marketing plan in place.
Most Shopify stores, however, aren’t providing that special post-purchase experience. Only 17% of customers think businesses care about their post-purchase experience, which frustrates customers and severely truncates their lifetime value. This is a huge problem for merchants, considering that top companies rely on repeat customers for about 75% of their revenue.
The moral of this story? Don’t sleep on your post-purchase customer experience, and avoid the common Ecommerce mistakes that stores make when they do set up customer retention flows. Upgrade your post-purchase flows with Grid & Pixel immediately. Our graphics leverage AI to analyze each customer’s purchase history and deliver them a personalized experience they’ll absolutely love.
Best Ways to Improve Post-Purchase Experience
Here are some of the most common and effective ways to deliver a great post-purchase experience:
- Transaction emails (order confirmations, shipping confirmations)
- Thank-you emails
- Special post-purchase promo codes and VIP discounts
- Product review solicitations
- Replenishment reminders
How to Get Started
And, with Grid & Pixel, you can instantly improve your post-purchase flows in less than a minute. It’s this easy:
- Pick a design from our graphic library to customize
- Use our app to update colors, text, and imagery
- Export the graphic by copying a short code snippet
- Paste that code snippet into your flow
- Preview and test to ensure everything looks perfect
Once you upgrade your post-purchase flows, you can easily move on to other flows and campaigns. Your Grid & Pixel subscription gives you access to hundreds of customizable, personalized graphics so you can enhance all your marketing emails and SMS in seconds.
If you haven’t started your 7-day free trial yet, click here! You can send unlimited graphics to unlimited people during your free trial.
